This website ("the Website") is run by Byland UKLimited (company no. 11903831 with registered office at Rivington House, 82 Great Eastern Street, London, EC2A 3JF) ("we" and "us").
THE INFORMATION WE COLLECT & HOW WE USE IT
|POINT OF COLLECTION ||INFORMATION COLLECTED ||PURPOSE OF PROCESSING ||WHO DO WE SHARE THE INFORMATION WITH |
|Website||Personal information, including but not limited to your name, postal address, email address, phone number, date of birth and any other information collected on registration or the ordering process through the Website|| |
To fulfil the contract for goods and/or services between us and deal with orders, complaints and enquiries
Delivery providers and couriers
|In-store||As above, for e-receipting|| |
(1) To send you an electronic version of your receipt as a service email (as part of our contractual relationship); and(2) To send you marketing communications where you have been given the opportunity by our staff to say no to this*
|Third party service providers (specifically Y-receipts)|
Third party agencies appointed by us that collate and use this data to create a personalised service for you on our behalf
|Website||As above||To ask you to complete surveys in respect of your products or customer experience*||Third party service providers|
|Website||Browsing Information about you, including but not limited to your device (mobile, tablet, desktop, including location and your IP address.|| |
Website, including what device you use most; to learn about your preferences and to help us manage your account. All in order so that we can improve our online experience so that you can have the best shopping experience, which is personalised to you.Please see our cookies policy for further information about what information may be automatically collected when you visit our Website.
|Third party agencies (for example Google Adwords) appointed by us that collate and use this data to create a personalised service for you on our behalf and provide us with information about the users/ footfall to our Website|
|Website, In-store, events, third party websites, social media||Personal information, including but not limited to your name, postal address, email address, phone number, date of birth and any other information collected on registration. Or through the ordering process on the Website or through you opting in to receive Byland UK Limited marketing communications through other websites hosted by third parties|| |
We want to keep you up to date with the latest offers and promotions as well as new collections/ collaborations. We ensure that we will only send you marketing communications if you want to receive marketing communications and have consented by opting-in either through our Website or via our in-store system.
When we can send you marketing
We can send you marketing communications if one of the following applies:
(1) You have negotiated a sale with us (i.e. sent us an enquiry or put something in your basket, but not completed the purchase);
(2) You have bought something from us;
(3) You have ticked an opt-in box or taken a similar positive action (for example ticking a box on registering an account) to say you want to hear from us.
In the case of (1) and (2) when we collect your details, we will give you the chance to opt-out of marketing communications
In each case you will be able to unsubscribe from marketing communications and we will give you this opportunity every time we send you a marketing communication. For example, if you wish to unsubscribe from our emails you can do so at any time, by clicking “unsubscribe” within our weekly newsletters/ emails
Marketing by post
We can also send you marketing communications through the post, where you haven't subscribed to the Mail Preference Service. We will continue to send you marketing communications by post, unless you object by contacting us by post, updating your preferences within the preference tab of your account or at
Update your preferences
Where you are a registered customer, you can also update your preferences at any time by logging into your account and going into “Preferences” section
We also implement safeguards to ensure customers who have opted out of receiving such communications don't receive them*
|We will never share your personal information for marketing without your express consent|
|At events (including, but not limited to store events)||Photographic images and other information (e.g. name, address and date of birth).|| |
To the extent we use images of you (i.e. not within a group) for marketing or promotional materials, we will ask you to provide your consent and an image rights clearance, which you can always refuseWhere we take photographs of groups at these events, we are doing so for our legitimate business interest of using the images for marketing and promotional materials to promote our business. It is within your reasonable expectations that in attending a PR event, photographs will be taken and images used in this way*
|Publication on the Website, Byland Limited UK social media site, marketing and promotional materials|